The rapid evolution of our modern society has created new needs for vocational training. At a time when mobility and accessibility have become indispensable prerequisites, the field of apprenticeship is no exception to this rule. Mobile Learning (or “mobile learning”) is therefore emerging as an innovative solution. to meet these new requirements.
In this context, and as a Mobile Learning platform, Beedeez stands out thanks to its 100% adaptable solution and offers a fluid and personalized user experience. So ready to create a Mobile Learning strategy from A to Z with Beedeez? Let's go!
Foundations of an Effective Mobile Learning Strategy
Mobile Learning, or mLearning, Is a mode of learning in mobility on devices such as smartphones or tablets. This approach makes training flexible and accessible at any time, and perfectly meets the requirements of modern lifestyles.
Its importance lies in its ability to promote autonomy and commitment, while allowing for a diversification of content formats and teaching methods.
But before setting up your Mobile Learning strategy, you need to set goals that are measurable and aligned on the specific needs of the company. These objectives will guide the choice of the appropriate platform. Beedeez, for example, offers a complete solution with tailor-made functionalities to meet the training needs of businesses.
Let's go, we give you the 5 steps of an effective Mobile Learning strategy, with Beedeez!
Step 1: Know your target audience perfectly
Identify learners' needs and preferences
As a solution of Mobile learning, Beedeez can be used for a variety of reasons: to adapt to an audience of younger learners, to make training more agile and accessible, to facilitate memory anchoring, etc.
So, The first step in setting up your training strategy with Beedeez is to know who it is aimed at and in what context. This is the stage that determines the place that the solution, and therefore Mobile Learning, will take in the overall training strategy.
For example, for a population of young people, the role of mobile phones in training may be more important than for another type of population. The level of mobility of learners will also play a role. Are they mobile like commercial fleets, or scattered like employees of national ready-to-wear retailers? Are learners always in the office or sometimes working from home? What conditions will they be in to follow the training?
All of these questions are very important when starting to build your training strategy. Mobile learning offered by Beedeez will only be effective if employees actually want to use it, which is why a Mobile Learning strategy must above all be built with the end user in mind.
What actions should be put in place?
1 - List all the learner profiles concerned and their training needs
2 - Build a learner persona to understand their ideal learning context.
Adapting content to the diversity of profiles
One of the keys to success in setting up an effective Mobile Learning strategy with Beedeez lies in adapting content to different learner profiles. Each individual has their own needs, preferences and learning modalities, and it is essential to take this into account when designing training courses.
To do this, it is necessary to carry out a thorough analysis ofThe different profiles of learners concerned. This means understanding not only their roles within the business, but also their current skill levels, their learning styles, and even their time and technological constraints.
An effective approach consists in segmenting learners into homogeneous groups according to these criteria, in order to better target content and teaching methods. For example, novice employees may need more detailed materials and additional support, while experts may prefer more advanced and interactive modules.
Step 2: Define clear objectives in line with the training plan
Alignment of goals with the company's overall strategies
The use of Beedeez must be continuous. of the training plan. Some of the objectives of the Mobile Learning solution will therefore be linked to those of the company.
It is then necessary Define clear objectives to guide the use of Beedeez as the company's Mobile Learning solution.
The questions to ask yourself are: what do we want to achieve with Beedeez? Is Beedeez used to make the training more attractive? To increase the training completion rate? etc. Listing the objectives related to Mobile Learning also makes it possible to define the corresponding performance indicators.
What actions should be put in place?
1 - Define the goals of Mobile Learning
2 - Define the performance indicators that correspond to them.
Creating SMART Objectives specific to Mobile Learning
Once the overall objectives of the training aligned with the company's strategy, it is essential to break them down into specific and measurable objectives to effectively guide the implementation of the strategy and to assess its subsequent success. The recommended SMART framework includes:
- Specific : Clear and specific, for example, “increase the completion rate of training modules by 20% by the end of the year”.
- Measurable : Quantification of progress with tangible criteria such as the participation rate or the time spent on the platform.
- Achievable : Ambitious but realistic, taking into account available resources.
- Relevant : Aligned with the needs and priorities of the company.
- Temporally defined : Associated with a clear deadline to maintain motivation and avoid the indefinite delay of goals.
Step 3: Format training content for mobile learning
Microlearning principles
If the training content for e-learning is not developed in the same way as in a face-to-face training context, This is even more true for Mobile Learning.
Getting started with Mobile Learning is not about simply transferring content generic training in a mobile LMS. A Mobile Learning strategy necessarily involves developing content specifically for mobile. The content in question is generally short formats that can be found under the name “microlearning”.
In the case of Beedeez, the “knowledge capsules” are part of the “microlearning” modules offered on the platform. Lasting 2 to 10 minutes, the capsules are short and sequenced training modules that allow learners to learn at a pace that suits them. Accessible from anywhere and anytime thanks to an offline mode, the capsules adapt perfectly to the daily life of learners and ensure a certain degree of engagement thanks to a wide variety of content and interactive educational activities.
What actions should be put in place?
1 - List the training content to be transformed for Mobile Learning
2 - Develop training content that meets the principles of microlearning.
Use of interactive and multimedia tools
To guarantee the effectiveness of your Mobile Learning strategy with Beedeez, it is essential to integrate interactive tools and multimedia elements in your training content. These elements make it possible to engage learners more dynamically and to promote the assimilation of knowledge. Interactive tools can take different forms: quizzes, “serious games”, simulations, practical exercises...
Likewise, the integration of multimedia content such as videos, infographics, animations, or podcasts, can enrich the learning experience by making concepts more accessible and engaging. Visual and auditory supports help capture learners' attention and make information more memorable.
Step 4: Create an engaging learning environment
Gamification techniques to boost engagement
A successful mobile learning strategy has the ability to engage a very large majority of its target. The first question to ask yourself to get an idea The power of commitment of his Mobile Learning course is: “Would I want to follow this course or this training regularly myself?”
Because of the pace of learning it provides, microlearning is in essence one of the most engaging formats. But there are several other ways to optimize the Mobile Learning environment to be even more so.
For that, Beedeez has particularly developed gamification and Social Learning in its solution. Indeed, these two pedagogies are essential in the toolbox of Mobile Learning training designers. With gamification and its system of points, rewards, badges and rankings, Beedeez induces engagement through a game context. On the other hand, its functionalities of Social learning such as the flow, the forum or even the Live stimulate engagement by promoting interactions between learners, in a context of play, mutual assistance and the transfer of knowledge or skills.
What actions should be put in place?
1 - Use and make the most of the entire gamification system offered by Beedeez
2 - Highlight and capitalize on social learning functionalities to encourage interactions between learners.
Creating an interactive learning community
Beyond gamification techniques and Social Learning, creating an interactive learning community plays a crucial role in engaging your learners.
An interactive learning community allows your employees to connect with each other, to exchange ideas, to ask questions and to share knowledge. This favors a collaborative learning environment where learners feel supported and encouraged to progress together.
For create an interactive learning community, Beedeez offers several social features such as discussion forums, live chat spaces, collaborative working groups, etc.
Step 5: Measure, adjust, measure, adjust,...
Importance of continuous feedback and agile adjustments
In creating your Mobile Learning strategy with Beedeez, The importance of continuous feedback and agile adjustments should not be underestimated. It is essential to gather feedback from learners regularly throughout the learning process to identify strengths and weaknesses in the content and teaching methods.
For example, they offer valuable user experience information, obstacles encountered, gaps in understanding the content, etc. This information is essential to continuously adjust and improve the quality of training.
It is also important to adopt an agile approach in training management, by responding quickly to feedback and making adjustments in real time. This may involve updating content, changing teaching methods, or even integrating new features to meet the emerging needs of learners.
Using metrics for objective evaluation
In general, The key to a mobile learning strategy What works is the regular measurement of performance indicators carefully defined in phase 2. Measuring and analyzing a training course makes it possible to identify the least performing modules in order to adjust them, or to identify content that has become obsolete.
A precise reporting interface like the one offered by Beedeez This will help you see which modules learners are not interested in, which modules have the best completion rate, but also which modules have received the best grades from learners.
You notice a high dropout rate ? Monitoring the data makes it possible to identify exactly where the problem lies. And if numbers don't tell the story, learners are best placed to express what they think works and doesn't work. They are the first to be affected. To easily get their opinions and feedback, you can create a survey from Beedeez and thus collect their feelings. Otherwise, you can consult them at the end of each course or training, to find out their appreciation and the possible friction during use.
What actions should be put in place?
1 - Regularly monitor performance indicators to adjust the content and delivery of the training modules
2 - Collect the opinions and feelings of learners at the end of each training course via a questionnaire or a survey.
If you want to have an even more concrete example, do not hesitate to consult our Customer case with L'Occitane who will explain to you step by step how they managed to set up a Mobile Learning strategy with Beedeez and modernize their training.
