Revolutionizing field training through digital technology: the example of Würth

“We noticed that in the field they needed very short courses. Training time is saved by capsules lasting a maximum of 5-10 minutes, which they can do anywhere and whenever they want.”

The challenge

At Würth, forming teams was a real challenge. The profiles are multiple, the backgrounds varied, and the employees come from very different backgrounds. So we had to succeed in creating a training experience that speaks to everyone.

But that is not all. Würth is committed to a strong loyalty dynamic.
The objective: to increase skills, make people want to stay, and build a real career path for everyone. Because keeping your talents also means knowing how to make them evolve.

And in a rapidly changing world, you have to keep up. Employee expectations are changing, as are management methods. Würth knows it: to stay in sync with the reality on the ground, you have to adapt continuously — to society, to uses, to the digital tools that emerge every day.

The ranges are moving, enriching, and transforming. And to stay up to date, teams need to be informed, trained, and ready to provide an unparalleled experience. For Würth, continuing education was no longer an option, but a necessity.

The deployment of Beedeez

For Würth, the challenge was clear: to make continuing education accessible to everyone, especially to field teams. Employees often on the go, in direct contact with customers, with little time to devote to long modules or fixed sessions.

The solution? Beedeez and its Mobile Learning approach. A simple, fluid application, available everywhere, all the time. Ideal for learning in a situation, when you really need it.

Today, Würth offers three main areas of training: products, sales and management. Some sessions take place in person, but are systematically enriched by short capsules available on the application. An agile format, designed to be reviewed after onboarding, or just before a customer appointment. The objective: not to forget anything, to stay up to date, and to better advise on what's new.

The results

Thanks to a comprehensive digital training platform, Würth has transformed the learning of its field employees with ambitious goals: increase the number of sales representatives trained, maintain a strong link with remote or mobile teams and centralize all business knowledge on a single repository.

This flexible and targeted approach meets the varied needs of itinerant salespeople, store salespeople and managers, by allowing them to acquire key skills while adapting to the specificities of each position.

Supporting evidence, at Würth: Already more than a third of store staff use the app on a daily basis.