How Amorino Ensures Excellence Across 250 Stores Through Training

Amorino, leader in artisan Italian gelato, opens nearly 50 new boutiques per year across 20 countries. Rapidly training geographically dispersed teams in a high-turnover sector while maintaining a consistently premium service — that's the challenge Amorino tackled with Beedeez.

🍧 Result: +50,000 completed capsules, a training completion rate above 90%, and a finding that speaks for itself: the boutiques that train the most are the ones that perform the best.

The context: a franchise network and operational excellence challenges

Amorino is the artisan Italian gelato brand known for its flower-shaped cones, where every customer can choose as many flavors as they wish.

Behind this signature product lies a demanding network: over 100 boutiques in France, 250 across 20 countries, and around fifty new openings every year in a sector marked by strong seasonality and high turnover.

This rapid, international growth model raises several key challenges for training and in-store experience:

• ❌ Supporting rapid growth with 50 openings/year: each new point of sale needs a structured, fast, and consistent onboarding process.
• ❌ Guaranteeing the same level of excellence across 250 franchise boutiques: a premium customer experience everywhere, all the time.
• ❌ Passing on expertise: ensuring every franchisee masters Amorino's standards and values.
• ❌ Managing seasonality and turnover: in food service, teams change quickly — training must keep pace, remain accessible, and stay engaging.

Before Beedeez: fragmented, inconsistent, and inefficient training

Before Beedeez, Amorino faced a challenge common to fast-growing networks: how to train geographically dispersed teams uniformly, in a context of high turnover and strong seasonality?

Training existed, but without the structure or tools to industrialize it:

• No centralized platform — initial, specific, and onboarding training coexisted without coherence
• No visibility into team progress at network scale
• An onboarding process that varied from one franchise to the next, with no common standard
• Zero data to measure the real impact of training on results
• And ultimately, training that was still perceived as an obligation — not an asset

❌ Business impact: Without data, there was no way to guarantee that Amorino's standards were truly being met, or to identify underperforming franchises before it was too late.

The solution: hybrid, centralized, and gamified training

Amorino deployed Beedeez's LMS as the single platform to centralize its entire training program. The ambition expressed by Kévin Le Bret, Head of French Network, captures the spirit of the project:

"Our goal was to flip the usual approach so that employees themselves would spend time on the app and go looking for knowledge."

Three pillars structure Amorino's training strategy

1. Three types of training, all centralized on one platform

• Initial training: the basics, values, and brand culture — what every team member must master first.
• Specialized training: Qualiopi-certified courses to develop specific expertise by role and topic.
• Onboarding training: designed to integrate every new hire quickly and smoothly, from day one.

2. Formats designed to engage frontline teams

• A variety of content formats to accommodate all learner profiles
• Gamified and interactive formats that make learning genuinely appealing — key for young, connected teams
• A modern, intuitive platform built for a demanding audience
• Simple content creation tools so training managers can produce effective modules without spending hours on them

3. Data-driven management to act at the right moment

• A comprehensive dashboard available to network leaders and coordinators
• Real-time tracking of progress and performance, franchise by franchise
• Quick identification of underperforming boutiques — so action can be taken before results suffer

How was the rollout handled? Every new team member accesses training paths from day one of onboarding via the app. And content remains available throughout their journey at Amorino, supporting ongoing growth and career development.

Results: training as a performance driver

What are the key positive business impacts for Amorino?

Training and performance: a direct correlation. The top 30% of performing franchises all display a completion rate above 90%. The conclusion is clear: the boutiques that train the most are the ones that perform the best. Training is not an HR constraint — it's a commercial lever.

90% completion: exceptional in food service. High turnover, young teams, fast pace — the sector is not naturally conducive to training. And yet, 9 out of 10 team members complete their learning paths. Gamified, mobile-first formats have turned training into a habit, not a chore.

One standard, from Paris to Tokyo. +50,000 completed capsules, 250 boutiques, 20 countries. Every gelato artist accesses the same values, the same expertise, the same standards — regardless of their boutique. The customer experience stays consistent despite 50 openings per year.

Keys to success: what really made the difference

Data-driven management — anticipate rather than react.

‍Low completion in a boutique is an early warning sign. At Amorino, tracking training by franchise has become a predictive performance indicator. Problems are spotted before they escalate.

Training that's desirable, not mandatory.

‍Team members seek out knowledge on their own. Gamified, mobile-first formats designed for young teams — the desire to learn is created, not imposed.

From onboarding to brand ambassador.

‍Integration is a starting point, not an end. Every gelato artist keeps growing, takes on more responsibility, and in turn passes on the Amorino experience.

Testimonial: Kévin Le Bret, Head of French Network – Amorino

"Our goal was to flip the usual approach so that employees themselves would spend time on the app and go looking for knowledge."

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Discover how Beedeez can link performance and training in your food service or franchise network: Request a personalized demo