In 2023, more than 2.9 trillion videos were viewed on YouTube! Thanks or because of the democratization of digital technologies, videos have quickly become omnipresent in our daily lives, representing more than 80% of Internet traffic.
Whether entertained, informed or learned, what we call “the media of the 21st century” plays an essential role in the way we consume content.
In the field of vocational training, the video has naturally established itself as an essential tool. It offers unique advantages to boost learning and capture learners' attention.
This article reveals The advantages of video in the context of vocational training and shares practical tips to get the most out of it with your employees.
Why has video become such a popular and widely consumed format?
Video is particularly important for its ability to capture attention and transmit emotions and information, in a hyperconnected world where the attention of a human being no longer exceeds eight seconds.
Video uses several senses at the same time.
A study by Insivia Show that 95% of video messages are retained, while this figure falls to only 10% for text.
→ Video involves several senses simultaneously: sight and hearing. This multisensory approach improves information retention, as it activates different areas of the brain. In addition, elements such as movement and sound reinforce messages, making them easier to remember.
Video has significant narrative power
Videos also offer the opportunity to tell stories in a more engaging way.
→ Even within a training course, telling a story, proposing a scenario allows employees toidentify with the protagonists and to different situations, making the information more relevant and easy to remember.
No friction between uses and video
Video integrates without friction between professional and personal uses. Today, employees easily switch from one context to another: for example, a team in the field can use a smartphone to follow training videos, without requiring new tools or complex habits
→ This accessibility simplifies the adoption of video in training courses, making learning fluid, intuitive and adapted to the needs of teams.
Why create training videos?
Creating training videos has a number of benefits for businesses, improving employee efficiency and customer satisfaction. Here are some additional arguments in favor of this approach:
1. Accessibility and flexibility
Training videos can be watched anytime and from any device, allowing learners to learn at their own pace. This flexibility is adapted in particular to Busy schedules for your field teams, thus promoting better assimilation of knowledge.
2. Increased engagement
Videos capture attention thanks to their dynamic and visual format. By integrating elements such as animations, graphics, and stories, they make learning more enjoyable. interactive and stimulating, What increases theLearner engagement.
3. Better information retention
Studies show that information transmitted by video is retained more effectively than information presented in written form. The combination of sight and hearing allows for faster assimilation eand sustainable concepts.
4. Cost reduction
Using videos for training significantly reduces the costs associated with traditional methods. For example, a company can save up to 92% on travel expenses by replacing face-to-face training with video content. An IBM study reveals that the switch to online training saved more than $5.5 million over two years.
5. Content personalization
The videos adapt to the specific needs of the company. You can create targeted training that directly address the skills needed, without overloading unnecessary information.
6. A modern employer brand
Producing training videos adds a human dimension to your business. By presenting experts or employee testimonies, you show customers and employees that you care about their experience within the company and that you invest in their development.
What are the best training video formats?
Training videos are a powerful tool for learning, and a variety of formats can meet the specific needs of learners.
Here are the best formats to consider:
Video tutorials
These videos make it possible to explain specific procedures or processes step-by-step, facilitating the acquisition of practical skills. Learners can follow at their own pace, making them particularly useful for technical tasks.
Explanatory videos
Often short and animated, these videos simplify complex concepts by making them visual and engaging. They are ideal for introducing new topics or clarifying ideas that are difficult to understand with text.
Live webinars and demos
This format allows for real-time interaction with trainers, offering dynamic learning. Participants can ask questions and receive immediate answers, strengthening engagement.
Interviews and expert testimonies
These videos bring a human and inspiring dimension. They allow employees to benefit from the experience of experts and to discover practical advice applied on a daily basis.
Animated videos and infographics
Animated videos combine dynamic visuals and storytelling to explain complex concepts in a simple and engaging way. They are particularly effective in illustrating data or presenting abstract processes, making information easily memorable.
Case studies and simulations
Case studies immerse learners in practical scenarios, allowing them to apply their knowledge in real situations. This format promotes critical thinking and the development of practical skills, which are essential in areas such as management or decision-making.
Question and Answer (Q&A) Sessions
Q&A videos allow an expert to answer learners' questions whether they are asked live or recorded beforehand. This format promotes interaction and clarifies unclear concepts, thereby strengthening engagement and understanding within a learning community.
Whiteboard videos
Whiteboard videos consist of drawing a story on a whiteboard while providing audio narration. This visual format helps make learning interactive and engaging, while making it easy to understand concepts.
The choice of video format depends on the specific content, learners' preferences, and educational goals. By integrating these different formats into your training courses, you can offer a rich learning experience, engaging and effective.
