Everyone uses content curation. But very few people really know how to use it. Establishing the right content curation strategy is the key to increasing your audience.. But how do you establish your content curation strategy? We tell you everything, just below!
Step 1: Sort, Process, and Target
As for each strategy, you must first define your target and what interests them. You have to look for the theme that interests your target the most.. This way, it's easier to attract engaged participants who ensure lively communication and a high engagement rate across channels.
A content curator does not share everything he finds on the internet, the selection and treatment brings added value. Here are five types of curation:
- Aggregation: summary of content from several sources on a topic (example: top 10)
- The mashup: mix existing paraphrases and quotations with your own content.
- Distillation: Distinguish the essential elements in saving readers time.
- The chronology: chronological treatment of a subject by reflecting its evolution.
- The elevation: take a group of articles and draw conclusions from them, thus increasing the added value of the final content.
No method is more effective than another. The best way to do this is to use all available means.
What actions should be put in place?
- Define your target.
- Sort and process content found on the internet and share only what may be of interest to your target audience.
Step 2: Be in line with the editorial line
Content curation is useful if it is in accordance with the editorial line already applied.. Sharing an article or post that has nothing to do with the ones you usually do may disturb your learners.
If the content is in line with the editorial line, it must be:
- Qualitative: on the content and the form.
- New: You should avoid sharing content that is already too shared or old.
- Readable: theme and meaning need to be identifiable for them to be effective.
What actions should be put in place?
- Content curation must be in accordance with the editorial line.
- The content must be qualitative, new and legible.
Step 3: Choosing the right platforms to use
Content curation works on some platforms more than others, also for a strategy of Mobile learning. Here are these few platforms:
- The blog:
The blog or the essential tool for content curation. However, care must be taken to respect certain rules:
- Cite the sources : by inserting the links of the figures or data found.
- Do not copy/paste : not only will you lose your originality, but it's also a bad idea for SEO.
- Social networks:
What could be easier than sharing a post on Facebook? Social networks are the main levers to integrate into your content curation. They combine ease of use and virality. With a targeted, reactive and encouraged audience like on Twitter, this will have an immediate impact.
However, as with any good strategy, you need to know your audience. Using Facebook for a young target audience is not recommended, prefer Instagram or TikTok instead. Each network has its advantages and benefits. It's up to you to judge which network best suits your target and your market!
What actions should be put in place?
- Use the right platforms for your content curation strategy
- Adapt the platforms according to your target and your market.
Step 4: Stay up to date with trends
There's nothing worse than automating content curation. Good content curation must be up to date and bounce back based on news and updates. !
Content curators should be the first to share before anyone else. They are trendsetters. Readers may decide to go to other sources if you are not the first. Regular monitoring is preferred so as not to miss anything. You can also visit the catalogue by Beedeez to keep up to date with trending topics in business!
What actions should be put in place?
- Be forward thinking
- Keep an eye on a regular basis so as not to miss anything.
What to remember from this article
- Before sharing content to your target audience, you must first sort and process the information.
- Content curation must be in accordance with the editorial line already applied.
- Shared content should be qualitative, readable, and new.
- It is essential to use the platforms that are best suited to content curation. However, be sure to use platforms that adapt to your target or market.
- Curators are trendsetters, it is important to stay up to date by regularly monitoring trends and innovations so as not to be overtaken by the competition.
