Décor Discount is a French home décor brand founded in 1987, specializing in affordable interior and exterior design products. It offers a wide range of paints, wallpapers, flooring, curtains, rugs, and decorative accessories. Known for its “smart discount” positioning, the brand targets customers who want to combine style, quality, and budget control. With 23 stores across France and a team of over 200 employees, Décor Discount continues to experience strong growth. Through a strategy focused on personalized advice, accessibility, and in-store innovation, the brand has established itself as a key player in the home décor market.
TL;DR
- Decor Discount digitized training that had previously been managed through paper-based tools and Excel spreadsheets in order to better train sales associates dealing with more than 8,000 product references.
- With Beedeez, the LMS dedicated to frontline teams, the brand created 62 learning capsules in 4 months using existing materials and field expertise.
- Employee onboarding was reduced to 1 month thanks to 2 structured modules: product training and sales training.
- Store managers and regional directors now have access to precise tracking through KPIs such as completion rate, employee engagement, and managerial engagement.
- Capsule completion is correlated with field performance, with one store achieving a 20/20 score for all of its sales associates during the Petit Bac game.
Decor Discount’s Challenge: Professionalizing Training That Had Become Too Difficult to Use
Decor Discount is a retail brand specialized in affordable home decoration, and its training needed to enable frontline teams to master a dense and varied offering. With 3 business segments and more than 8,000 product references spread across multiple sub-categories such as paint, carpets, artificial grass, wallpaper, and fabrics, sales associates need to demonstrate strong versatility to advise customers accurately.
Before implementing Beedeez, the LMS dedicated to frontline teams, training relied mainly on paper-based tools and Excel job sheets. This setup made training difficult to use on a daily basis in stores, even though customer advice is central to an assisted sales model.
The need for transformation was first raised by the regional directors, who wanted to professionalize and digitize training. Their goals were explicit: improve turnover, reduce the workload of regional directors, make store life easier with a more intuitive training format, and adapt tools to younger generations, who are increasingly represented in the teams.
- Improve turnover
- Reduce the workload of regional directors
- Make store life easier by offering a more intuitive training format
- Adapt tools to younger generations, who are increasingly present in the teams
Before Beedeez: Essential Training, but Not Enough Resources or Time
Before Beedeez, Decor Discount faced a clear situation: training was considered crucial, but resources were lacking, and the actual time dedicated to upskilling remained insufficient. Training that is difficult to access directly limits sales associate autonomy when the product offering is broad and technical.
In this context, Decor Discount needed a modern, mobile, and engaging tool capable of supporting all sales associates, both in-store and in e-commerce, throughout the year. The challenge was not just to distribute content, but to make training usable in a very dense business environment.
Deploying Beedeez: Rapid Adoption Built with Frontline Teams
Beedeez, the LMS dedicated to frontline teams, was chosen by Decor Discount after a testing phase involving several young employees and store managers. Its ease of use and customization capabilities convinced the teams, which secured the decision early in the project.
The launch was followed by a structured acculturation phase to accelerate the production of useful content. Former trainers were brought in to build the first capsules, existing product books and training materials were used as a working base, and field experts shared business briefs to anchor the content in the reality of stores.
- Former trainers were brought in to build the first capsules
- Existing product books and materials were used to create 62 capsules in just 4 months
- Field experts shared business briefs to help build the content
This co-construction method enabled Decor Discount to quickly transform existing materials into training paths that could actually be activated in the field. Rapid digitization works better when a company reuses already validated resources and enriches them with the teams’ operational expertise.
Onboarding Reduced to 1 Month Thanks to 2 Structuring Modules
Decor Discount reduced employee onboarding duration to just 1 month thanks to Beedeez, the LMS dedicated to frontline teams. A shorter onboarding period makes it possible to get new hires operational faster without sacrificing the quality of skill development.
The program is built around 2 modules: product training and sales training. This structure makes it possible to address both knowledge of the offering and the sales practices required for assisted selling.
What Beedeez Made Possible at Decor Discount
Beedeez, the LMS dedicated to frontline teams, enabled Decor Discount to establish a much clearer training framework for both employees and managers. A field training solution creates value when it combines content distribution, sales animation, and precise usage tracking.
- An intuitive and engaging app for everyone
- Rapid digitization of existing content
- A co-creation dynamic with frontline teams
- A redesigned sales animation approach, with 1 new piece of content highlighted every week
- A precise tracking system, which did not exist before
Results: A Measurable Cultural and Managerial Transformation
The implementation of Beedeez triggered a visible cultural transformation in usage at Decor Discount. Successful adoption can be measured when teams train spontaneously, produce useful content, and connect learning with in-store performance.
- Employees train spontaneously, driven by the desire to improve
- Field ambassadors have emerged, including a key sales associate who now creates very high-quality content
- The Petit Bac game revealed a strong correlation between capsule completion and performance: one of the most engaged stores achieved a 20/20 score for all of its sales associates
The effects are also measurable from a managerial standpoint. Store managers monitor their teams’ progress, regional directors track overall training activity, and precise KPIs are now available to steer skill development.
- Store managers track their teams’ progress
- Regional directors track overall training activity
- Precise KPIs are now available: completion rate, employee engagement, managerial engagement
Result: Decor Discount is seeing a continuous increase in revenue correlated with training, strong team engagement, and renewed pride in skill development. More refined training management makes it possible to connect learning, sales animation, and field results more concretely.
Testimonial: Digitization Gave Sales Animation a Second Wind
The client testimonial sums up the impact of the project on both the organization and the teams. A client quote is especially useful when it documents knowledge transfer, managerial workload reduction, and the effects on sales animation.
Digitalization like this, with the knowledge transfer I saw, made me proud. It not only relieved my store managers, but in terms of sales animation, it gave the teams a second wind.
What Comes Next? A Strong Foundation to Keep Frontline Teams Progressing
The next step for Decor Discount is to build on an already structured foundation in order to keep training alive over time. When a company has already reduced onboarding to 1 month, created 62 capsules in 4 months, and implemented steering KPIs, it has a solid base to enrich its content and sustain skill development over the long term.
In Decor Discount’s case, the momentum already in place shows that digital training can become a continuous lever for sales animation, field autonomy, and managerial engagement. Progress no longer relies on scattered materials, but on a shared framework across stores, managers, and business experts.
FAQ
How did Decor Discount train its teams before Beedeez?
Before Beedeez, Decor Discount trained its teams using paper-based tools and Excel job sheets. This organization was difficult to use on a daily basis while sales associates had to master more than 8,000 product references.
Why did Decor Discount choose Beedeez?
Decor Discount chose Beedeez, the LMS dedicated to frontline teams, after testing it with several young employees and store managers. The teams were won over by its ease of use and customization capabilities.
How much content did Decor Discount create with Beedeez?
Decor Discount created 62 capsules in 4 months by relying on its product books, its existing materials, and the briefs shared by field experts.
How long does it take for new employees to become operational?
Thanks to Beedeez, Decor Discount reduced onboarding to 1 month with 2 modules: product training and sales training.
What concrete results does Decor Discount track today?
Decor Discount now tracks precise KPIs such as completion rate, employee engagement, and managerial engagement. The company also observes a correlation between training and performance, with one store achieving a 20/20 score for all of its sales associates during the Petit Bac game.
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