From Research to the Field: Training as a Performance Key for the Laboratoire Sintyl

In the world of cosmetics, customers are becoming more and more demanding when faced with the diversity of products available on the market. There are hundreds of cosmetic brands available both on the internet and in specialized stores. It has therefore become imperative to be able to share expert advice with consumers.

This is particularly important for a sector such as cosmetics, where each customer has different problems and where it is necessary to know how to advise products designed to meet the needs of the customer. This increase in requirements also leads to an even greater desire for satisfaction on the part of companies in the face of customers who are much more concerned about the origin of raw materials or the values shared by the brand.

This satisfaction can and should therefore be optimized above all, by training field employees who are on the front line. These courses must be engaging, short and fun in order to maximize convenience for store teams. This is what the Laboratoire Sintyl has succeeded in implementing, by offering a training strategy allowing field teams to train anywhere and anytime, in order to make them experts in terms of cosmetics and advice.

But how did the Laboratoire Sintyl succeed in setting up this learning culture? And in what way does it represent a major performance asset? During this webinar, we will discuss the subject in more depth with feedback from our guest Alexandre Vacher, CEO of Laboratoire Sintyl, accompanied by Charlotte Rambaud, Marketing Manager at Beedeez!

They will talk to us in more detail about the importance of training field employees, in order to make them experts in their field and how to set up an internal training policy to keep teams engaged and trained.