How does Etam enhance its employer brand through training?

Faced with recruitment difficulties, employer branding is becoming an increasingly important subject for many companies.

And to promote this employer brand, companies such as the ETAM Group have taken up the challenge of vocational training.

Feedback from the ETAM Group

Before the health crisis, the ETAM Group did not need to work on its employer brand, because the products were enough.

“Employer branding has always been our product. People wanted to work at ETAM because everyone loved ETAM. “- Mariana Machado, Head of People & Culture at ETAM

At that time, saleswomen were trained exclusively on products and their specificities, as in all retail chains. But ETAM wanted to provide an additional dimension: Make it clear that there is a difference between being a saleswoman and being a saleswoman for the ETAM Group.

So, how can you improve your employer brand through training?

With Beedeez, ETAM was able to give each employee access individually on their mobile to a personalized training platform. We are therefore moving from general training for all employees to personalized training for each employee. This also allows each employee to increase their skills and promote internal mobility within the group.

And finally, The employer brand is not something that we are going to create. It is only the communication of what we already do. Therefore, training courses that promote the development of employee skills greatly contribute to the enhancement of the employer brand, all you have to do is communicate!