How did Etam manage to optimize the customer experience through the training of salespeople in the field?

Since consumers' buying habits have changed and become more digital, ready-to-wear stores have experienced a drop of more than 17% in store visits! 🤯

It has therefore become imperative to create a unique in-store customer experience, with experienced salespeople who listen to customer needs. For this, the training of sales representatives at the point of sale is becoming the key to this transformation.

This is what the Etam group has succeeded in implementing, by offering a training strategy that allows field employees to train anywhere and anytime, in order to develop their sales techniques and thus guarantee an excellent service in points of sale.

Concerned about the satisfaction of its customers, the Etam group therefore makes every effort to keep its salespeople trained on various key subjects such as: the sales force, textiles, personalized advice and many other factors essential to optimize store results. This approach therefore allows agents in the field to be able to advise and guide the customer correctly in order to thus be a real added value in the customer journey.

But how does training enable them to improve the in-store customer experience? How did Etam succeed in implementing this strategy and maintaining the commitment of its learners? 🤔

During this webinar, we will discuss the subject in more depth with feedback from our guest Pauline Vanni, Digital Project Manager of the Etam group accompanied by Quentin Bouffard, Field Training Expert at Beedeez!

They will talk to us in more detail about the importance of training field employees to optimize the customer experience in stores and how to set up an internal training policy to keep teams engaged and trained.