The Digital Learning Manager is the new Swiss Army knife in online training. He masters classical training techniques as well as new technologies. Listening to new forms of pedagogy and constantly looking for advanced tools such as the vr or others, its main mission is to meet the challenges of current organizations: quickly form resilient teams that are able to adapt to changes in their environment.
To carry out his mission successfully, the Digital Learning Manager will combine techniques fromeducational engineering, marketing, project management, communication, graphic design, etc. A versatile project manager, he is thus involved in operational matters, coordinates service providers, relationships with the IT department, the sponsor and oversees communication campaigns. So, the Digital Learning Manager is at the crossroads between the training manager and the digital educational engineer.
Step 1: Develop your pedagogical skills
The Digital Learning Manager is above all a teacher, capable of creating training scenarios. It must sequence knowledge while using the right training format. : 100% digital or in Blended Learning. Its digital culture must allow it to internalize production as much as possible in order to free itself from third parties but also to adapt quickly to each new emerging format.
-> What actions should be put in place?
- Create educational scenarios
- Monitor the uses of Internet users
- Identify new training tools
Step 2: Define the company's training strategy
The DLM is the initiator and the guarantor of digital training within its company. It defines the strategy in all its aspects, follows each design stage of the training plan and can also act operationally by developing certain educational content itself.
-> What actions should be put in place?
- Define training topics according to the company's objectives and the needs of employees
- Choosing the most relevant teaching tools
- Follow the production of content
- Launch communication actions
- Define the budget necessary to achieve educational goals
Step 3: Establish an agile culture
The digital approach to training involves a change in working and organizational methods to move closer to agile project management. The Digital Learning Manager must therefore make his teams and the company in which he works pass in the era of Lean Training, educational engineering that iterates and improves continuously by building feedback loops using digital tools.
The DLM must convince people of the value of digital technology and agile methodologies in the field of training, and help overcoming learners' barriers. Its role is also to reassure its employees and partners by explaining that the trainer does not disappear in favor of machines, that this is an evolution of the profession in which the latter remains of great importance.
-> What actions should be put in place?
- Training in agile project methods
- Convince internally of the validity of this method and present its advantages
- Do internal pedagogical work to support trainers in their new role
Step 4: Integrate marketing into the creation of training courses
Successful training depends not only on the quality of its content and tools but also on how it is presented and sold. The DLM must therefore surround itself with marketing and communication professionals, or perform this role itself, in order to distribute the training courses created to the right people and make them attractive.
The Digital Learning Manager has a creative profile, as well as a certain attraction for digital marketing techniques and design that will allow him to Asking the right questions : are the tools used well used for the benefit of training? Is the latter well highlighted? Is the content well present and easy to find? Does the training reflect the identity and values of the organization? Is it attractive for employees?
-> What actions should be put in place?
- Be interested in both the content and the form of the training
- Conduct tests with a handful of target users to collect their opinions and feelings
- Ensure that the training is as attractive as modern mainstream content found on the web and dealing with the same subject
