Employee engagement is a key factor for the sustainability of a company. A committed employee is a collaborator who will give 100% in his work, enough to improve the efficiency of the company! Engaging employees more has become a priority for the majority of companies. La Gamification can help get them involved. But what are the techniques to boost employee engagement through gamification?
Step 1 to boost employee engagement: Show progress
Whether in professional or personal life, each individual needs to have a progression. When we are successful, our brains secrete dopamine, “the happiness hormone.” This hormone makes us happier and makes us want to keep going. If the company allows the employee to progress and to feel more comfortable on certain subjects, then it is quite obvious that he will be more involved in the company..
Showing progress during a training course or a sales objective helps to boost employee engagement. Gamification can therefore take place at this time, with virtual courses in particular. For the feeling of progress to be complete, difficulties must be added. Without obstacles, the game can quickly become too easy and boring.
In addition, in-company training with gamification makes it possible to empower employees and make them responsible for their progress by obtaining badges or points.
What actions should be put in place?
- Use gamification to show the progress of the collaborator
- Create virtual paths to make employee progress more real
Step 2: Vary the rewards
Rewards are often more motivating and engaging than achieving the goal itself. Be careful not to fall into addiction by offering the same reward to employees each time.. The motivating effect is likely to decrease. There are two solutions:
- The first solution is toincrease the reward threshold for each success of employees. However, the maximum threshold is likely to arrive quickly and the rewards will quickly become expensive.
- The second solution is toinstall a classic gamification system with unlimited badges and ranks. The employee will always have the impression of progressing.
Introducing reward mechanisms makes it possible to increase the commitment of employees by encouraging them to complete their progress in the game until the end. Who says progress in the game says progress in the company as well.
What actions should be put in place?
- Set up reward mechanisms
- Use a classic gamification system to obtain badges and ranks
Step 3: Use gamification in onboarding
La Gamification can increase the commitment of employees already present in the company, but also those of new employees. It is increasingly used in onboarding processes. But why? This makes it possible to engage and make new employees more receptive to what the company offers.. This technique allows you to discover the company in a positive and immersive way. But How to succeed in your onboarding process thanks to gamification ? It is possible to offer a puzzle game to discover the company or quizzes to train the new recruit. The use of Serious Game is also a possibility. The more immersive the proposed experience is, the more the employee will be invested and will subsequently be committed to the company.
Gamification is a good tool to increase employee engagement, especially during digital onboarding. The new recruit and the company will be able to follow his progress throughout the integration process.
What actions should be put in place?
- Use gamification in onboarding processes
- Offer immersive experiences to further invest employees
Step 4: Use gamification in training
Why use the game or gamification for training ? Gambling is about commitment. Don't we say “get caught up in the game”? Developing learning through play in professional training courses makes it possible to increase the commitment of employees.
For example, the gamification of online training means adding game mechanisms (rules, obstacles, missions, etc.) into a training module, without losing sight of the educational objective.
The concept of feedback is very important when it comes to training. With the gamification of training, feedback can take the form of quizzes.
What actions should be put in place?
- Use gamification in training
- Set up feedback in the form of quizzes
What to remember
- Showing progress by using virtual paths through gamification makes it possible to increase employee engagement.
- It is preferable to use a classic gamification system
- Using gamification as early as onboarding can only be beneficial
- Gamification can also be used in training to improve the user experience and increase employee engagement
