A Learning Management System (LMS) is an effective tool for training your employees in the field, by offering them flexible and personalized access to training, which improves their performance and customer satisfaction.
Consumers are more and more Quest for meaning, transparency, ethics and sustainability. But above all, they are looking for an ever more personalized and striking user experience. Your employees in the field are a reflection of your brand image and your customer service. It is therefore essential to set up a good training course containing best practices for better customer service.
Your employees must therefore be able to remain operational, by adapting to new sales techniques and new consumer expectations. It is at this precise moment that the LMS Also called Learning Management System in-game.
Find out how these platforms will make your training for better customer service more effective.
LMS use case: train your employees in new products and services for better customer service
Nothing better than an LMS platform to help you with your training in order to provide better customer service and improve the training of store salespeople. These platforms facilitate the management of training content. Your field employees can thus easily find information related to the launch of a new product or a new service. This information is accessible at any time and adapted according to their profiles.
Accessibility and ease are the key words of an LMS: content can be updated regularly by the company itself, according to its own news. Opting for an LMS means opting to improve the customer experience over the long term.
Don't forget: Update your product and service training regularly to improve your customer service.
LMS use case: monitor the performance of your field employees
An LMS allows, within a single platform, to centralize and collect the data of your field employees: completion rate, number of learners, connection time...
Depending on the completion rate, feedback and the number of connections, you can for example analyze and then improve the level of engagement. Finally, the data allows the company to measure learners' progress by analyzing the test results available on the platform.
Using an LMS for “customer service” training is a real plus. You will be able to follow and analyze the various modules and thus improve the customer experience in the long term.
Don't forget: Set up regular evaluations before and after training in order to Gather feedback in order to improve and develop certain modules.
LMS use cases: improve service and customer experience
LMS promote the interest of learners by integrating Gamification in their learning journey. Depending on their progress in the course, they win awards and badges that certify their success.
This strategy develops learners' engagement, so field employees are in a better position to follow their training and improve customer service.
Don't forget: Make the training fun and set up quizzes and other activities to make the learner an actor in his skills development.
What to remember
- Training is an important tool to improve the competitiveness of your field employees and to promote better customer service.
- An LMS makes it possible to centralize the information necessary for the launch of a product or service.
- You can follow the evolution of learners in their training journey at any time.
