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The status of field teams in the hotel industry
Daily life, constraints and efficiency: what field teams are really experiencing in 2026
In the hotel industry, evolve towards better tools.
Hospitality teams understand what they're asking for, but don't have the tools to do it. It's the #1 divide in the sector.
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They cite adapted tools as the #1 lever for progress.
vs 26% on average. The hotel industry is screaming the loudest for better tools.
↑ +20 pts vs the national average
46%
L'Hôtellerie speaks
louder than the others.
On all indicators of understanding, tools and lag, hotel field teams consistently stand out from the average.
64%
Understand the what AND the why
The best comprehension score.
46%
The lack of tools is divide #1.
Need adapted tools
44%
Lack of resources/tools
+18 pts vs those feeling a lag.
68%
Feeling a lag
The highest lag rate in the study.
Difficult customers
and a workforce in tension.
Difficult customers, lack of staff, workload. The Hospitality sector accumulates daily pressures specific to customer contact.
The what,
Without the why
68%
Feel a disconnect between what they are asked and what they can actually do
The hotel industry is the sector with the highest perceived lag rate.
why
does this gap exist?
The reasons for the lag.
What would help them truly
When asked what would change their daily lives, the answers from the Hotel Industry are clear. Appropriate tools dominate, far ahead of exchanges.
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We understand what we are being asked for, but we don't have the right tools to do it.
The field demonstration
above all.
The demonstration in the field was approved by 45%. This is the sector where the visual and practical format prevails the most. The diagram is at the bottom of the ranking.
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How was this study done
Beedeez study × IFOP 2026